Google Analytics

After a two month wait my Google Analytics invitation arrived this week. To put you in the picture, Google are providing a "free to use" web application which runs on their servers and allows users to gain information about traffic to their sites (maximum of five sites allowed, but only the account holder's websites). I haven't had a chance to check it out thoroughly. What I can tell you is there seems to be alot of useful marketing data.

Google claim Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Google says you'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors. Google claims this service has the enterprise level capabilities expected from a high end web analytics tool and also provides timesaving integration with AdWords. What interests me is Google Analytics tracks non-AdWords initiatives as well. I'll let Google have the final say... "Google Analytics is one way we invest in our advertisers and everyone else who wants to create quality content on the web. With Google Analytics, you can get started today creating targeted, ROI-driven marketing campaigns and improving your site design and content." Although I have yet to form an opinion of this website marketing data information tool one thing is for sure as far as you the reader is concerned... unless you apply for an invitation yourself you won't know what you're possibly missing. So, on the basis that you could miss out I suggest you apply for your own "Google Analytics invitation"